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About

We started VertexHQ because most agencies optimize for the wrong number.

Eleven years in, our process is the same one we started with: pick the channels that move revenue, staff them with specialists, and report on the number that actually matters.

VertexHQ office
Our mission

Marketing that shows its work.

Too many growth-stage teams inherit a marketing function built on inherited habits — channels chosen because a competitor used them, reporting built to look busy instead of useful.

We exist to fix that: full-stack execution, senior talent, and reporting that ties directly to pipeline, so you always know exactly what your marketing spend is buying.

What we believe

The values that shape how we work

Revenue over reach

We'd rather report one number tied to pipeline than ten that make a slide look busy.

Senior talent, always

Every account is staffed by specialists — never a rotating pool of junior freelancers.

Say it straight

If a channel isn't working, you hear it from us before you have to ask.

Ship on a rhythm

Two-week cycles keep momentum — and keep us honest about what's actually moving.

Timeline

Eleven years, one process, refined constantly

2015

2015

Founded in a co-working space with two clients and a shared Google Sheet for reporting.

2018

2018

Crossed 50 active clients; opened our first dedicated paid media desk.

2020

2020

Built our in-house creative and web development teams — no more outsourcing production.

2023

2023

Launched our marketing automation practice as CRM complexity became every client's bottleneck.

2026

2026

180+ clients, 22 specialists, one operating process — still refined every quarter.

The team

Meet the specialists

Twenty-two people across strategy, media, creative, and engineering — this is a third of them.

Elena Marsh, Founder & CEO
Elena Marsh
Founder & CEO
Ran her first paid campaign on a $40 budget in 2013.
Jonah Reyes, Head of Paid Media
Jonah Reyes
Head of Paid Media
Has managed north of $60M in ad spend.
Sofia Almeida, Head of SEO
Sofia Almeida
Head of SEO
Former in-house SEO lead at two unicorns.
Marcus Chen, Creative Director
Marcus Chen
Creative Director
Designed his first brand system at age 19.
Ines Karlsson, Head of Client Strategy
Ines Karlsson
Head of Client Strategy
Keeps every client's KPI dashboard memorized.
Tariq Osei, Lead Developer
Tariq Osei
Lead Developer
Ships Core Web Vitals fixes before coffee.
Grace Whitfield, Head of Content
Grace Whitfield
Head of Content
Has written for six Fortune 500 launches.
Diego Fontana, Automation Lead
Diego Fontana
Automation Lead
Built his first CRM workflow at 17.

Ready to build a growth engine that compounds?

Book a free 30-minute strategy call — no deck, no pressure, just a straight look at what's possible.

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