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Paid Media · CRO
Harbor & Finch
Harbor & Finch needed to scale past founder-led Instagram ads. We rebuilt their funnel end to end — creative testing, landing pages, and post-purchase flows — and made paid profitable at scale for the first time.
D2C Retail
The results
What changed
3.8x
blended ROAS
64%
lower CAC
2.1x
AOV after CRO
The approach
How we got there
We started with a full audit of Harbor & Finch's existing channels, then rebuilt the highest-leverage parts of the funnel first rather than trying to fix everything at once.
Every recommendation was tied to a specific pipeline or revenue target agreed with their team before we shipped a single asset — which is why the results above were never in question by the time we reported them.
“VertexHQ rebuilt how we think about growth — the results speak for themselves.”
Leadership team, Harbor & Finch