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Engagement
Specialty coffee roaster: a rebrand that helped a local roaster win wholesale accounts
Great coffee in packaging that looked homemade. A new identity made cafes take them seriously.
Results
2.6x
wholesale inquiries in 6 months
14
new cafe and grocery accounts
1
consistent system across all touchpoints
The challenge
The roaster wanted to sell to cafes and grocery stores, but buyers judged the brand by its homemade labels and inconsistent social posts before they ever tasted the coffee.
Why it was complex
- A logo that did not reproduce well at small sizes or on packaging
- No consistent colors, type, or photography style
- Packaging that did not show origin and roast information clearly
- No wholesale information on the website
How we fixed it
Identity system
Designed a logo family, palette, and type system that works on bags, cups, and screens.
Packaging system
Created a label template where origin, roast, and tasting notes are easy to read on shelf.
Brand guidelines
Documented usage rules and provided templates for social and sales sheets.
Wholesale page
Added a wholesale page with a sample request form routed to the owner.