Paid Media

PPC management built around cost per lead and ROAS

We restructure accounts, fix tracking first, and write ads that match what people are actually searching for. You see every dollar, every conversion, and the reasoning behind every change.

What our Paid Media service includes

  • Google Ads search, Shopping, and Performance Max campaigns
  • Meta Ads (Facebook and Instagram) prospecting and retargeting
  • Conversion tracking with GA4, enhanced conversions, and Meta CAPI
  • Product feed optimization in Google Merchant Center
  • Ad copy and creative testing on a monthly rhythm
  • Landing page recommendations tied to each campaign
Illustration of Paid Media (PPC) work: falling cost per lead chart and ad creative tests

How the engagement runs

A clear sequence, so you always know what is happening and why.

  1. Track

    Audit and repair conversion tracking so every decision is based on real numbers.

  2. Structure

    Rebuild campaigns by intent and margin, with clean negative keyword lists.

  3. Launch

    Ship ads, audiences, and landing pages with tests planned from day one.

  4. Scale

    Shift budget toward what pays back and cut what does not, every week.

Paid Media questions, answered

Want a second opinion on your Paid Media?

Book a free 30-minute call and we will review what you have and where the quickest wins are.