Engagement: SaaS
B2B HR software company
Cutting cost per lead by connecting ads to real sales outcomes
-42% cost per qualified lead
Paid Media
We restructure accounts, fix tracking first, and write ads that match what people are actually searching for. You see every dollar, every conversion, and the reasoning behind every change.
A clear sequence, so you always know what is happening and why.
Audit and repair conversion tracking so every decision is based on real numbers.
Rebuild campaigns by intent and margin, with clean negative keyword lists.
Ship ads, audiences, and landing pages with tests planned from day one.
Shift budget toward what pays back and cut what does not, every week.
Problems we solved with this service and how we did it.
Engagement: SaaS
Cutting cost per lead by connecting ads to real sales outcomes
-42% cost per qualified lead
Client project: Restaurant equipment and supply
Turning a large equipment catalog into a store that sells, quotes, and ships freight
Freight items now purchasable online with live rates
Client project: At-home testing
Growing an at-home testing brand within strict health advertising rules
Approved ads and landing pages after policy rewrite
We recommend at least $1,000 per month in ad spend per platform so tests reach meaningful data. Ad spend is paid directly to Google or Meta, separate from our fee.
You do. We work inside accounts in your name, so the history and data stay with your business if we ever part ways.
Yes. We write policy-safe copy and landing pages for health-adjacent, financial, and other restricted categories to avoid disapprovals.
Content calendars, short-form video, and community management that drive bookings.
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