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Engagement
Multi-location dental group: local SEO that put five clinics into the Maps pack
Five clinics, one website, and location pages that all said the same thing. We rebuilt local SEO from the profile up.
Results
+186%
organic appointment requests in 9 months
5 of 5
clinics ranking in the local pack
3.2x
monthly new reviews
The challenge
The group had five locations but one generic contact page, so Google could not tell which clinic served which neighborhood. Competitors with a single location outranked them in every Maps result.
Why it was complex
- Location pages with duplicate copy, which Google filtered out of results
- Inconsistent business names, addresses, and phone numbers across directories
- Google Business Profiles with wrong categories and no service listings
- No review process, leaving profiles with far fewer reviews than competitors
How we fixed it
Unique location pages
Wrote a page per clinic with its own services, staff, parking, and directions, plus LocalBusiness schema.
Citation cleanup
Fixed name, address, and phone consistency across major directories and data aggregators.
Profile optimization
Corrected categories, added services, booking links, photos, and weekly posts to each profile.
Review requests
Set up an automated review request after each appointment, sent through the booking system.