Want results like PeaceWay Care?
Book a strategy call and we will map the fastest path to your own numbers.
Client case study
PeaceWay Care: making medical rides easy to book online and routing every request to dispatch in minutes
Riders and families in Phoenix need dependable transport to doctor visits, dialysis, and rehab. We built an accessible site with online ride requests, raised PeaceWay's local visibility, and connected every request to dispatch.
Results
Minutes
from ride request to dispatch alert
24/7
online requests with instant confirmation
AA
accessibility target across key pages
The challenge
People who need a ride to dialysis or a doctor's appointment often book ahead, and many requests come from a family member arranging trips for a parent. PeaceWay's virtual support team works set weekday hours, so requests that arrived by phone, text, or email outside those hours were easy to miss. At the same time, larger transport providers dominated local search across Phoenix.
Why it was complex
- Low visibility in Google Maps and local results for medical transportation searches across Phoenix
- Ride requests arrived by phone, text, and email with no single place to track pickup times and return trips
- Requests sent outside support hours got no acknowledgment until the next business day, so riders called competitors
- Older riders and caregivers needed large text, strong contrast, and a booking form that does not ask for medical details
How we fixed it
Accessible rebuild
Redesigned the site to WCAG 2.2 AA with large type, high-contrast Book a Ride buttons, click-to-call on every page, and plain-language pages for doctor visits, dialysis, and rehabilitation trips.
Online ride requests
Added a short request form for pickup address, destination, date and time, mobility needs such as wheelchair access, and return trip. It never asks for a diagnosis or medical history.
Dispatch routing
Every request lands in one tracked list with an instant email alert to dispatch and an automatic confirmation to the rider, including an after-hours message that says when to expect a call back.
Phoenix local SEO
Optimized the Google Business Profile for medical transportation, built service-area pages for Phoenix and nearby cities, cleaned up citations, and set up review requests after completed trips.