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Engagement
Boutique fitness studio group: turning social content into trial class bookings
Posting every day but nobody booking. We built a content system around real members and a clear next step.
Results
3x
trial bookings from social in 4 months
Under 2h
average message reply time
+68%
profile visits per month
The challenge
The studios posted polished photos daily, but engagement was flat and trial bookings from social were close to zero. Messages from interested people went unanswered for days.
Why it was complex
- Content focused on the brand instead of members and results
- No clear call to action or booking link in posts and bio
- Direct messages left unanswered, losing warm leads
- No tracking of which posts produced bookings
How we fixed it
Content pillars
Planned member stories, coach tips, and class previews, with short-form video as the lead format.
Batch production
Filmed a month of content in two sessions so publishing never stalled.
Booking path
Added a trial class offer with a tracked booking link in bio, stories, and pinned posts.
Inbox management
Answered messages within business hours using saved replies that link to booking.