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Engagement
Regional logistics company: a faster website with an instant quote estimator
A slow, dated site that made a capable company look small. We rebuilt it with a quote tool at its center.
Results
1.1% to 3.4%
visitor to quote conversion rate
1.6s
mobile largest contentful paint
0
rankings lost in migration
The challenge
The old site took over six seconds to load on mobile, buried the quote form, and asked for 18 fields before anyone could get a price. Most visitors called competitors instead.
Why it was complex
- Mobile load time over six seconds with large uncompressed images
- A long quote form with no estimate until a salesperson called back
- Outdated design that undersold the company's fleet and coverage
- Old URLs that would lose rankings without careful redirects
How we fixed it
Performance first build
Built a lightweight site with responsive images, minimal scripts, and passing Core Web Vitals.
Quote estimator
Created a three-step estimator that shows an indicative price range and sends full details to the CRM.
Clear service pages
Wrote pages for each service and region with proof points and coverage maps.
Safe migration
Mapped every old URL to a new one with 301 redirects and monitored Search Console after launch.